Food South Australia manages the I Choose SA campaign for the food and beverage sector in South Australia.
The South Australian State Brand and I Choose SA are managed by the Department for Trade and Investment with the support of Food South Australia and Showcase SA. Food South Australia works with food and beverage manufacturers, processors and producers and liaise with retailers and activations such as festivals and events to help the industry leverage the I Choose SA brand to raise consumer awareness of South Australian food and beverage businesses and products.
Use of the I Choose SA brand assets and campaign artwork in the food and beverage sector must be approved by Food South Australia.