Sales Growth Navigator

The Sales Growth Navigator has been designed to help food and beverage manufacturers and producers identify ways to grow your sales.

Created specifically for the food and beverage industry, the Sales Growth Navigator can assist you to navigate and priortise your areas of focus to achieve sales growth by implementing strategies specific to your business opportunities.

The Sales Growth Navigator can help you:

  • generate more stable sales results
  • focus on sales growth priorities aligned to your business and your stage of growth
  • develop strategies for sustainable growth aligned to your capacity and capability
  • shift to a growth mindset


How does it work?

The Sales Growth Navigator is an online diagnostic tool that uses industry best practice and a proven methodology to benchmark your sales activities and help you focus on the right opportunities to deliver growth. Via the Sales Growth Navigator portal, you will be guided through a series of questions focusing on these four dimensions:

  • Penetration -  how can you grow your sales without making changes to your current products, services or customer base?
  • Extension - how can you grow your sales by targeting new high potential customers?
  • Diversification - how can you grow your sales by engaging with new or existing customers in new and different ways?
  • Acquisition/mergers/joint ventures - how can you grow your sales by acquiring, merging or joint venturing with other businesses with similar or allied products or services?

Each question includes a link to a short instructional audio. The Sales Growth Navigator methodology reviews the information you submit and Food South Australia will send you a report highlighting opportunities for your business and suggestions on your next steps to take advantage of those opportunities. 

All information provided by you will be kept confidential, in accordance with Food South Australia's privacy policy.


Who can participate?

The Sales Growth Navigator is for South Australian-based food and beverage manufacturers and producers who are producing food or beverage products and currently have products in the marketplace.

(If your business is at the start-up stage, Food South Australia can also assist you. Please contact us to find out more.) 


What does it cost?

$220 (inc GST) 

Food South Australia membership benefits apply - please contact us for details.


How do I start?

  • Contact Food South Australia by phone on 8303 9435 or email us for more information about the Sales Growth Navigator.
  • Download the program flier here.


The Sales Growth Navigator has been developed through Food South Australia's Business Growth Program.

This program is delivered with funding support from the Government of South Australia through an industry-Government partnership designed to support industry-wide growth.