Export Market Development Masterclass Series

Start Date
15 February 2021
End Date
19 February 2021
Start Time
10.00am ACST
End Time
12 noon ACST
Contact Name
Annabel Mugford
Contact Phone
8303 9435
Contact Email
Download the flier here

Prepare your business for export success through our Export Market Development Masterclass series with Export Connect.

The Export Market Development Masterclass series will be delivered online and is presented by Export Connect's Najib Lawand, an export specialist who has worked with many leading Australian food, beverage and agribusiness export businesses to open up new export markets.

This Masterclass will focus on North Asia markets (Japan, South Korea, Taiwan and China) and will explore and explain the different characteristics of key export markets in this region and consists of three online masterclasses on 15, 17 and 19 February plus the option for one-to-one mentoring and virtual market visits for eligible participants.

Participants in the program will learn about:

  • setting export goals
  • researching market opportunities
  • selecting the right markets
  • reviewing market entry strategies
  • building your export supply chain
  • developing your export pricing
  • identifying and qualifying new buyers
  • tailoring your pitch
  • activating your sales

This program is recommended for South Australian food and beverage businesses who are either currently exporting or are planning to restart export activities in these markets.

What participants are saying about the Export Market Development Masterclasses

"As an existing exporter, the Export Market Development Masterclass series gave us at EP Seafoods a different perspective on how to approach market selection and our export operations. The information and tips supplied in the masterclass were easy to understand and follow, and proved appropriate and helpful for our export sales and marketing."

- Andy Puglisi, Eyre Peninsula Seafoods


"As a relatively new exporter, I found  he Export Market Development Masterclass invaluable. It provided an excellent insight into the region and important details required for our export market plan. From market analysis overview to market entry strategies, pricing considerations and how to select the right buyers for your brand, the masterclass presentation was the most thorough and detailed introduction to export that I have experienced."

- Claire Wood, Careme Pastry



The Export Market Development Masterclass is fully subsidised by the Australian Government and Government of South Australia and is free to all participants.